UTM Tracking

UTM Tracking

Pixel tracking is now less reliable/accurate because more users are blocking 3rd party tracking on their devices. UTM provides a way for you to restore tracking on your ads, so you can see which of your campaigns are performing well.

 

Watch Jim's video where he talks about what UTM is, why it's awesome, and how to set it up.

Example UTM tag format:

Platform:
Campaign Name:utm_campaign=SO-{{campaign.name}}

PLATFORM UTM TAGS:
Ad Set Name:
utm_campaign=SO-{{adset.name}}
Ad Name:
utm_campaign=SO-{{ad.name}}All:utm_campaign=SO-{{campaign.name}}-{{adset.name}}-{{ad.name}}

SHOPIFY APP:
utm_campaign={{campaign.name}}&utm_content={{adset.name}}&utm_term={{ad.name}}